The world-renowned retailer has unveiled a brand new flagship boutique in South Korea, marking its first in the country.
The 715sq m store is situated in the Cheongdam-dong neighbourhood of the city and houses the brand’s women’s and men’s ready-to-wear collections, shoes, accessories, leather goods and home accessories across four levels.
The impressive façade of the new store combines geometric diagonals in stainless steel finishing and central glass windows that converge towards the corner of the building, through a modern and urban reinterpretation of classic Roman patterns. The façade is emphasised by LED arches, Fendi’s signature element recalling those of Palazzo della Civiltà Italiana – Fendi’s Rome headquarters.
