The new FENDI boutique at Phipps Plaza in Atlanta spans an impressive 3,853 square feet. The new store encompasses a range of offerings, including Women’s and Men’s Ready-to-Wear Collections, accessories, leather goods, and shoes. The store effortlessly combines luxury and craftsmanship with unexpected elements of Italian heritage.
In a nod to the Roman roots of the house, the facade is a contemporary reinterpretation of iconic elements such as arches and marble alternated with bright and transparent glass windows that reveal the inside of the boutique.
The boutique is conceived as a cross gender space where the womenswear and menswear are presented within the same space but featured in different materials and colors. Powder rose and ivory tones are evident in the women’s area, while green and camel tones are highlighted in the men’s area.
