Luxury fashion maison FENDI has opened a new boutique on the French Riviera. The LVMH-owned brand has secured a top location—a 510 sqm. (5,490 sq.ft.) unit on the ground floor of a mixed used large which also hosues the five-star JW Marriott hotel.
The interior design, created by FENDI‘s in-house team reflects the Mediterranean charm and unique atmosphere of Cannes. The store’s façade is lined with vertically crafted glass lamps, creating a dialogue of sorts between the indoors and outdoors. The upright shape of the lamp, which illuminates the window day and night, was inspired by the scenic ambience of light reflected in Mediterranean ports. As a matter of fact, the sea and the maritime world have been very much an inspiration source.
Upon entering the store, shoppers find themselves in the leather goods are where the chosen aesthetic is inspired by reflections on the water surface, creating continuity with the lamps on the façade. Taking centre stage is a three-dimensional cube made of ash and teak wood, reminiscent of the deck of a boat, and two fitting rooms are accessed through doors with nautical-inspired handles, flanked by a range of FENDI handbags displayed in embossed fabric niches with chrome-plated details.
The main room’s backdrop comprises ocean travertine marble with distinctive aqua-green veins, while the side niches feature travertine shelves and plaster forming FENDI‘s striped motif. Additionally, ribbed square travertine columns are a nod to Roman architecture and the house’s roots. Right behind the aforementioned cube, the menswear domain is situated.
