The fashion label, which is owned by LVMH, has launched its largest flagship to date in Japan in Omotesando, days after the launch of its first flagship in South Korea.
The store has been designed by the brand’s in-house architecture department and features Fendi’s latest global concept that is inspired by the brand’s headquarters in Rome’s Palazzo Della Civilta Italiana.
Much like its flagship launched last week, the new site in Japan features a geometric diagonal design finished in stainless steel and a glass window highlighted with 15 LED arches.
The Fendi Omotesando store spans three levels and 855sq m, offering the brand’s full collection of ready-to-wear, accessories and leather goods. The label’s first concept store in Japan is also home to Fendi Home Décor and Fendi Kids’ Collection.
