Department store, Fenwick, is joining up with another North East icon, British heritage and lifestyle brand, Barbour, in celebration of the 30th anniversary of its iconic Liddesdale quilted jacket. The local heroes opened the cosy pop-up serving tea and toasties on Friday and it will run until Christmas.
The two family-owned brands share a rich heritage in the region, with a collective 272 years of history between them. Fenwick, founded in 1882 in Newcastle and Barbour, founded in South Shields in 1894, both remain instrumental in the region, despite their national and global expansion as brands. A celebration of the North East provided the inspiration behind the pop-up with the launch of Barbour Tea and Toasties at Fenwick forming part of Barbour’s wider global celebrations of the 30-year anniversary of the Liddesdale quilted jacket, ensuring the brand is providing a one-of-a-kind celebration of the launch in the North East.
Brought to life by Fenwick’s expert restaurant team, the menu has been created in collaboration with local, independent businesses, with gooey cheese from Berwick Edge and tea from Ringtons, a combined celebration of the region’s finest craftmanship. Alongside a quilted restaurant tastefully decorated with Barbour decor, tea will be served in matching quilted cosies.
Leo Fenwick, Strategic Partnerships Director at Fenwick commented: “Fenwick is incredibly proud to partner with fellow North-East icon Barbour for the Tea & Toasties pop-up. We are constantly looking for new and exciting ways to enhance customer experience and this partnership with Barbour, in celebration of the anniversary of one of their most celebrated pieces, allows us to offer something truly unique which we know our customers will enjoy. The pop-up also enhances our restaurant offer which continues to evolve through unexpected collaborations, new Fenwick concepts and an all-round innovative dining experience.”
Acknowledging the importance of celebrating milestones in the region, Paul Wilkinson, Barbour Group Commercial Director/Deputy Group Managing Director comments: “Both Fenwick and Barbour are proud family-owned businesses which are synonymous with the North-East, with a rich history and strong relationship. The pop-up, brought to life by Fenwick’s expert restaurant team, provides an exciting one-off experience for customers. It forms part of our wider plans to build our valued partnership together with our latest globally recognised collaboration collections set to launch with Fenwick in the coming months.”
