The Italian luxury sports car manufacturer has launched its first ever-fashion collection, designed by Rocco Iannone.
The collection consists of 52 pieces, 80 per cent of which are unisex. The fashion collection was showcased in Ferrari’s hometown of Maranello at the assembly line headquarters.
The designs pay homage to the luxury car brands’ signature red and yellow colours, as well as utilising deep blue and green. Some of the items have been splashed with high-graphic prints and bold blends of 1950s posters and magazine covers.
Iannone, who gained his experience working for iconic brands such as Dolce & Gabbana, Giorgio Armani and Pal Zileri, commented: “For me, it was vital to discover who were the icons of Ferrari. To me, Ferrari is a brand that is very much part of pop culture and the arts. So, I tried to give sense to the idea of a Ferrari lifestyle. It always existed and that’s what I wanted to make a contemporary collection around.”
