The specialist in baby and toddler products has reported a strong performance for the Christmas shopping season.
In the eight weeks preceding Christmas Day, which included record trading on Black Friday, sales rose by 16 per cent year-on-year. Its best performing category was actually children’s clothing, which saw sales rise by an amazing 43 per cent year-on-year, whilst toys and gifts rose by 27 per cent.
CEO Mark Saunders said: “We’re delighted to be reporting such a strong performance as we head for a record-breaking financial year. Our digital business made a positive contribution, but footfall and store-based sales significantly surpassed pre-pandemic levels over the Black Friday and Christmas trading period, which is a clear sign of Britain’s love of the high street.”
