The leading global live-entertainment discovery platform has unveiled plans to grow across the GCC.
The company’s mission has been to democratise access to entertainment and culture since 2014, helping millions of people discover the best experiences in more than 100 cities around the world. After raising $227M in a funding round that was led by Goldman Sachs and reaching unicorn status with a billion-dollar valuation, Fever is primed to succeed in the Middle East.
Rachid Laurent Elameri, General Manager of Fever Middle East, said: “The regional entertainment industry’s transformation is far from over and the UAE in specific shows great promise. On average, the country’s residents spend over seven hours a day on the internet; about three are spent on social media. Our fast-paced world has created infinite options and we are using data-driven insights to remove the decision fatigue that this has spurred and truly decipher not only the desires of the UAE’s diverse population of residents, expatriates, and tourists – but also the region as a whole.”
