The Colombian sportswear brand for the women’s market, has opened the doors to its first store in Colombia, taking space on the first floor of Mall San Lucas in the city of Medellin.
The brand’s new location has a space of about 50sq m and exhibits of all its recent collections. In this location, clients can measure their clothes and learn first-hand about the brand’s textiles.
For two years, Fiber has made a change in its business model with a great commitment to its own channel, as well as the digital channel, accompanied by acceleration in monthly collections and deliveries. The direct sales strategy to the consumer and the commitment to the digital channel have allowed the brand to grow by double digits.
Fiber is one of the fastest-growing local activewear companies in the market. The firm is located at the intermediate point between quality, technique and design, with the creation and development of its products from fibre.
