Firmenich, one of the world’s largest fragrance companies, has opened Villa Harmony in China, the latest in its collection of interactive scent creation and discovery spaces.
The company previously opened the Fine Fragrance Atelier in Shanghai in 2019 and Studio Guangzhou in 2021, joining a push for “designed-for-China-by-China” products.
Villa Harmony is a joint venture with Xun Laboratory, a perfumery studio rooted in ancient Chinese techniques and rare local ingredients. The partnership is seen to deepen the connection between Firmenich and its Chinese audience, while creating a platform for customers to discover China’s rich olfactive history.
“The opening of Villa Harmony reiterates our bold ambitions in creating an ecosystem of partnerships in China, in never-before-seen spaces. We are demonstrating our confidence in leading the fragrance segment in the dynamic Chinese market,” said Paul Andersson, President of Firmenich China.
