McArthurGlen has announced the first premium brand signings for their new centre.
Set to open in early 2021, Designer Outlet West Midlands, which occupies an area of 285,000sq ft is located just 30 minutes north of Birmingham and will be a landmark retail destination, attracting visitors from all over the region and beyond. The £160M development is expected to host up to 80 brands upon completion, creating 1000 new jobs and around £20M in employment income each year.
Premium brands including Reiss, Adidas, Ted Baker, Calvin Klein, Guess, Kurt Geiger and Tommy Hilfger have all signed up for the new outlet centre, sportswear giant Adidas and cookware brand Le Creuset has also joined the line-up and Starbucks and Wagamama have been announced as the first announced as part of the centre’s mix of food and beverage brands.
Tom Miklausic, UK Leasing Director for McArthurGlen, commented: “As with all McArthurGlen designer outlets around the world, our West Midlands centre will provide customers with the finest shopping experiences, bringing together the world’s most loved brands to offer exception choice and value.”
This is the latest outlet in McArthurGlen’s growing portfolio, which already includes 7 outlet locations in the UK, in Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon and York.
