Opened by Marshall Retail Group, the new Lego outlet offers travellers a first-of-its kind shopping experience.
The Salt Lake City store boasts a number of hard-to-find products, top sellers and unique items. The space offers travellers with children an opportunity to immerse themselves in the land of Lego before boarding their flight with Lego Duplo items on offer as well as more complex Lego Technic models. The storefront features six product sets and display models that have been strategically placed to create a more engaging experience for customers.
Michael Wilkins, Chief Executive Officer, Marshall Retail Group, commented: “Marshall Retail Group is honoured to open the first-ever Lego retail store in the United States in an airport. We’re thrilled to partner with The Lego Group as they continue to inspire and develop the builders of tomorrow through creative play and learning.”
