The global engineering brand renowned for its ergonomically optimised footwear, FitFlop, has announced the opening of its latest store in Thailand with local partner CMG.
The new opening reflects FitFlop’s all-new retail design concept, moving the brand forward to coincide with its contemporary marketing campaigns and brand ethos.
At just over 100sq m, the new store showcases FitFlop’s signature technology wall highlighting the brand’s four key FitFlop technologies – iQushion™, Anatomicush™, Microwobbleboard™ & Neodynamic™. The moving screen visually demonstrates the unique features and benefits of each technology, offering an immersive and informative customer experience. The store’s design will welcome consumers with its bright, light, optimistic interior, featuring a standout signature red ceiling.
David Schüttenkopf, Chief Commercial Officer at FitFlop, comments: “We are very excited as the new store at Central Westville marks the first unveiling of the new FitFlop design concept in Thailand, with three further stores planned for the territory by the end of March 2024. Stores are key to unleashing the brand’s potential as they allow us to bring our advanced biomechanics technology to life for consumers to experience first-hand, bringing greater awareness of FitFlop’s prowess. CMG has been an incredible partner for FitFlop since 2019 and today operates some 28 FitFlop mono-brand stores & 89 shop-in-shops across the country. I would like to thank Edwin Yap Hawson and the entire CMG as our partnership continues to gather pace, as well as our FitFlop APAC teams for driving the visibility of the brand across Thailand.”
