The global engineering brand renowned for its ergonomically optimised footwear, announces the opening of its latest store in Malaysia with retail partner Vintage Sports Pte Ltd.
The store is located in the newly launched Tun Razak Exchange (TRX), a premium shopping destination in Kuala Lumpur, demonstrating FitFlop’s commitment to providing an elevated shopping experience to its customers. The new store reflects FitFlop’s all-new retail design concept and is an integral part of the company’s mission to inspire and educate consumers on the profound benefits of its footwear.
At 65sq m, the new store showcases FitFlop’s signature technology wall highlighting the brand’s four key FitFlop technologies – iQushion™, Anatomicush™, Microwobbleboard™ & Neodynamic™. The store’s design will welcome consumers with its bright, light, optimistic interior, featuring a standout signature red ceiling.
David Schüttenkopf, Chief Commercial Officer at FitFlop, comments: “The opening of our latest FitFlop retail store in one of Kuala Lumpur’s pinnacle malls is yet another exciting step on the journey of accelerating our fleet of over 145 locations across the world. Giving consumers the opportunity to experience the game changing comfort of our footwear is a key focus for the business moving forward. It also provides an environment to inspire and educate future wearers on the bio-mechanics and ergonomic design that goes into everything we make.”
