FitFlop, the global engineering brand renowned for its ergonomically optimised footwear, announces the opening of its newest store in the Middle East in partnership with Source Rite.
The store in Abu Dhabi is the latest launch in an elevated, global retail programme building on the existing standalone FitFlop stores in some of the most vibrant footwear markets in the world.
The store is the largest FitFlop has opened, reflecting the all-new retail design concept and demonstrates the brands commitment to bringing to life its exceptional technology and providing an environment that both inspires and educates consumers on the profound benefits of FitFlop.
At 199sq m, the new store showcases FitFlop’s signature technology wall highlighting the brand’s four key FitFlop technologies – iQushion™, Anatomicush™, Microwobbleboard™ & Neodynamic™. Moving screen visually demonstrates the unique features and benefits of each technology, offering an immersive and informative customer experience. The store’s design will welcome consumers with its bright, light, optimistic interior, featuring a standout signature red ceiling.
David Schüttenkopf, Chief Commercial Officer at FitFlop, comments: “Already with great momentum, our partnership with Source Rite continues to gather pace and we are excited to announce the opening of our 9th store in the region, with an additional store planned for the territory in early 2024. This new concept store in Abu Dhabi is a true flagship store. As our largest retail space in the Middle East to date, this opening further cements FitFlop’s drive and commitment to delivering an elevated and enriched brand experience in physical retail settings, as well as reaching new consumers in our key strategic markets.”
