The Ireland-based athleisure-wear retailer will open its debut bricks and mortar store in Belfast this September.
The new store will occupy an area of 1,354sq ft on the Ann Street Mall, located on the upper ground level of Belfast’s Victoria Square, which is owned by German Commerz Real’s real estate fund, Hausinvest.
The store will be home to the brand’s high waisted leggings, t-shirts, sports bras and hoodies. The products will highlight sustainability, with all packaging made from compostable material, acid-free tissue paper and eco-friendly soy-based ink used for all printing.
Jenni Timony, Founder and Chief Executive of FitPink, said in a statement: “Signing for our first permanent store is a great milestone for FitPink athleisure and there is no better place in which to be making our debut than Victoria Square.
“The centre has a great reach with our existing customers, while also providing a fantastic opportunity to introduce FitPink to even more people than is possible with just an online presence. This is a very exciting time and we cannot wait to open.”
