The discount retailer has partnered with Nerd Street Gamers to open LocalHost e-sports facilities that will be connected to two Five Below stores.
Five Below is a publicly held American chain of specialty discount stores that sells products that cost up to $5, plus a small assortment of products from $6 to $10. In October 2019, Nerd Street Gamers and Five Below announced a deal to trial these initial stores as a pilot in 2020. The initial stores will be located in Philadelphia and Texas with another store in St.Louis planned to open.
“Our customers are always looking for exciting, new experiences and we saw the huge potential that Nerd Street Gamers adds to elevate the Five Below experience. Both of our companies are looking to drive innovation, and we align on so many values – a major one being affordability and accessibility to all consumers. We’re excited to partner together to bring esports to everyone regardless of income and to power the next generation of athletes,” commented Joel Anderson, Chief Executive Officer of Five Below.
