Fix Price, one of the leading variety value retailers globally and the largest in Russia, announces the opening of its first franchised store in the town of Yuzhno-Sakhalinsk, on Sakhalin Island.
With the opening of the new location – the chain’s 4,835th – Fix Price now has a presence in 79 of Russia’s 85 regions, which cover 98 per cent of the country’s population.
Fix Price’s full range will be available in the store, with more than 1,800 products including food, household chemicals, personal care, home decor, office supplies, children’s toys and more. The store area measures 300sq m, of which 215sq m is shop floor and 115sq m is warehouse. Deliveries to the store will come from the company’s distribution centre in Pushkino in the Moscow region, with sea, rail and road transport used to deliver goods.
Vladimir Pogonin, Acting Director of Sales and Director of Real Estate at Fix Price, commented: “We are pleased to be strengthening Fix Price’s presence in the Far East with the opening of our first store on Sakhalin. To ensure that there is no disruption to availability of goods, we have significantly increased the warehouse size from our standard 50 sq.m. to more than 100 sq.m. to house a larger stock of goods. Despite the challenging logistics in the Far East, we intend to continue developing in the region with an unwavering focus on efficiency – we only open new locations in the region if their expected profitability is comparable to our average.”
