Russia’s largest variety value retail chain and one of the leading variety value retailers in the world, has announced the opening of its 4,500th store.
Over the first five months of 2021, the Company opened 333 retail outlets, including the first Fix Price stores in the towns of Gubkinsky (Yamalo-Nenets Autonomous Okrug), Snezhnogorsk (Murmansk Region) and Vikhorevka (Irkutsk Region). On 31 May 2021, Fix Price’s network reached an important milestone in its development: its 4,500th store was opened in St Petersburg.
Fix Price currently operates in more than 1,000 towns in 78 regions of Russia as well as in the neighbouring countries of Belarus, Georgia, Kazakhstan, Kyrgyzstan, Latvia and Uzbekistan.
Fix Price CEO Dmitry Kirsanov said: “One of the Company’s strategic priorities is expansion in our key market of Russia as well as abroad. Over the past five years, the size of our network has more than doubled to 4,500 stores, which was possible thanks to our highly scalable business model and the 100 per cent standardisation of our stores. Demand for the format is clear from our steady growth, which is due to the widespread shift in consumer habits towards value and cost rationalisation.”
