Fjällräven expanded its global retail footprint with a new brand store in Bozeman, MT, its first in the state.
“This is an exciting milestone for Fjällräven, as we’ve long wanted to open a store in Bozeman but wanted to make sure we did it in the right space and at the right time,” said Sarah Tava, global director of Retail, Fjällräven. “The Fjällräven brand has a lot to offer the community in Bozeman, from custom backpack fittings to tailoring and repair services to in-store events and education. We’re excited to get to know the people, trails and nature that make Bozeman such a special place.”
Fjällräven will host a grand opening weekend with in-store events from September 30 to October 1.