The Chinese discount variety retailer Miniso has unveiled its very first flagship site in China, following a decade of running its operation in the domestic market.
Positioned on Chunxi Road, which is one of Sichuan’s bustling shopping streets, the flagship site boasts a retail space of 1,000sq m with almost 7,000 stock-keeping units.
“Chengdu is a fashionable and vibrant city that has always been at the forefront of trendy consumption,” Ye Guofu, Chairman and CEO of Miniso, told local sources. “Miniso’s first national flagship store debuted in Chengdu, a trendy brand and city. The collision is also the beginning of Miniso’s global brand strategy upgrade to creating a mainstream business district in a high-potential city and a landmark of IP fashion consumption in a top shopping mall.”
