The new store is the first to open with a plan announced to open 17 new stores before the end of 2021.
Flannels is one of the UK’s leading luxury retailers that offers carefully curated men’s and women’s luxury designer clothing and accessories. The new Birmingham store is located in the Fort Shopping Park and offers products from luxury brands including Balmain, Balenciaga, Off White and Alexander McQueen.
“After what has been a disruptive year in retail, we are really proud to be in a position to open new locations, including this new retail destination in Birmingham Fort. Our next generation of elevated stores offer customers the biggest brands in luxury fashion and contemporary streetwear all under one roof,” commented Michael Murray, Head of Elevation at Parent Company, Frasers Group.
He continues: “Our commitment to retail spaces doesn’t here, Flannels is set to open another two locations before the end of year. 2021 will see a huge investment to the high-street, with over 15 new stores set to open across the country.”
