The tech-enabled coffee chain has officially launched in Hong Kong with its first store opening inside Golden Centre in Sheung Wan.
The launch comes as the coffee chain has successfully secured US$20M in Series A funding in April 2021, led by global tech investment firm White Star Capital. Flash Coffee plans to expand its footprint across more Hong Kong districts, including new stores in Causeway Bay, Mong Kok and Wan Chai by the end of October 2021, with the target of reaching 50 stores by mid-2022.
Flash Coffee is modelled to fit the needs of the “new normal” and cater to urban professionals’ hustle and bustle lifestyle. The tech-enabled coffee chain allows customers to use their mobile app to order, customise and pay before arriving at the storefront to grab-and-go or have them delivered. This accessibility and convenience are further optimised with a digital coffee loyalty programme on the app, offering gamified challenges and personalised rewards.
Passionate about offering best-in-class customer experience through innovative technology, Flash Coffee connects its customers and baristas through individualised consumer and barista mobile apps, matching the order with a nearby pick-up outlet.
