Fleet Feet have debuted their new retail format, which aims to combine both personalized in-store fitting with rapid home delivery. The new format store, which is located at Portland, Oregon will offer the brand’s 3D foot scanning technology and also personalized outfitting experience.
‘There’s nothing more frustrating for the customer than not having the shoe size and color they want in stock,” said Wade Pannell, owner of 10 Fleet Feet locations, including the new concept. “At about 1,300 sq. ft., Fleet Feet Drop Shop has a smaller footprint than a traditional Fleet Feet location, but we’ve removed the constraints of physical inventory in order to maximize every square foot of the customer experience. We saw an opportunity to develop a concept shop sized for the urban retail environment that doubled down on convenience and selection for the customer.’
