Occupying an exhibit space of 600sq m over three storeys, the new Flexform showroom is located in the South Jakarta area of the Indonesian capital.
The showroom allows visitors to be fully immersed in the brand’s philosophy as they are introduced to the three Flexform collections: Indoor, Outdoor and Mood. Each of the three floors is designed to showcase the most emblematic pieces in the Flexform collections of high-end designer furnishings.
Warm, welcoming spaces carry the design theme throughout, starting with a living room and adjoining dining room, styled as an actual private home. Large windows off the dining room offer glimpses of the surrounding gardens furnished with the Flexform Outdoor collection. To the left of the living area, partially hidden by the bookcase, is a bedroom that exudes the typically cosy atmosphere of the night-time part of the home.
The extensive display areas are enhanced by an elegant combination of natural and artificial lighting that contributes to the cocoon-like, reassuring atmosphere.
