C-Beauty brand Florasis announced on 5 April that the brand has been named the Official Supplier of Makeup Products and Makeup Service for the Asian Games Hangzhou 2022.
This announcement builds on Florasis’ earlier appointment as an official exhibitor of the 2020 Dubai World Expo in the China Pavilion. Through this new partnership, the brand will have another opportunity to share its Chinese heritage on a world stage.
Founded in 2017 in Hangzhou, China, Florasis is riding a wave of interest in China’s cultural heritage known as Guochao, literally “national trend” in Mandarin. Its ingredients and packaging designs are steeped in local tradition and are a hit among Generation Z and millennial consumers.
