After a wait of 23 years and a few ups and downs, the Fontainebleau luxury resort in Las Vegas finally opened its doors in mid-December. Owned by Fontainebleau Development, the spectacular $3.3bn complex has just unveiled its retail offering.
Between the 3,644 luxury hotel rooms and suites, 550,000sq ft of customisable meeting and convention space, 150,000sq ft of gaming space, a collection of world-class restaurants including Mother Wolf from chef Evan Funke or Papi Steak from chef David Grutman, six swimming pools and a 44-cabin spa, the resort is keen to attract luxury brands.
“Our approach to retail is centred around ‘unexpected gems’, curating luxury brands and products that are not commonly found on the Strip,” said Fontainebleau Development Vice President of Corporate Retail, Brooke Soffer. “Just as we have done for decades, we have sought out brand partners beyond the traditional, emphasising uniqueness and the ability to develop a connection with our guests. This way, every interaction between guests and our retail partners becomes part of their Fontainebleau Las Vegas memories. They’re able to look at every piece as a beloved keepsake from their time with us.”
To start with, eight distinct concepts integrated over 90,000sq ft spread over two levels, present notable brands such as Chrome Hearts whose product selection has been designed specifically for Fontainebleau Las Vegas customers. Several Italian brands are also part of the concept, with luxury footwear brand Giuseppe Zanotti occupying a 1,800sq ft space on the Bleau Galerie level and also Missoni with a 1,800sq ft space located at the same level.
On the same luxury segment, the resort is also home to Ora, a multi-brand accessories store offering a varied selection of designer jewellery, handbags, perfumes and a selection of luxury sunglasses from Kering brands such as Gucci, Bottega Veneta and Saint Laurent.
Taking its name from Morris Lapidus, the architect behind Fontainebleau Miami Beach, Morris & Co. is another high-end shop offering designer jewellery, accessories, luxurious gifts & accessories, branded merchandise and more. The 2,400sq ft store is also located on the Bleau Galerie level of the resort, adjacent to the fitness centre.
Other new openings include Lapis Spa & Wellness, a 1,300sq ft destination at Fontainebleau Miami Beach; Cocoa Dolce, specialising in premium chocolate; and FB Express, offering to-go drinks, snacks, sundries and other items such as unique gifts and Fontainebleau Las Vegas branded merchandise.
