The community focused, 550sq m store has opened its doors in Plaza Catalunya in Barcelona and features a technology-driven retail experience.

The new space focuses on sustainability, with recycled materials such as mannequins created from reused sneakers, and original store artwork created by local artists, inspired by the city itself. Foot Locker has partnered with two artists from Barcelona, creating murals in-store and a series of coins that customers will be able to collect during their visit to the Kid’s area.

Foot Locker partnered with street artist and designer ‘Dirty’ who is from Barcelona to create a unique atmosphere inspired by life in the city. His style brings colourful graphics and illustrations which are rooted in urban culture of the different neighbourhoods in Barcelona. ‘Dirty’ has created a mural, reflecting symbolic elements such as the Tibidabo, ‘Dirty’, commented: “Being able to inspire the local youth through art in a difficult time like this, is extremely positive and I am proud to have joined Foot Locker to play a part in this experience.”

Susie Kuhn, SVP and General Manager at Foot Locker in Europe commented: “This new store in Barcelona sets a precedent for us in Europe with its innovative technology for an improved customer experience, and design elements from local artists, showcasing the diversity of the city and its vibrant youth culture. It also builds a deeper connection with our local community, providing them with a space that goes beyond the traditional retail space and makes visitors, locals and basketball fans active participants. All of this reinforces our values of inclusivity, empowerment and sustainability, to keep building a more progressive future together with youth.”