Continuing its focus on clothing, Foot Locker announced on Monday the launch of its first proprietary womenswear brand, Cozi.
The collection will be available in stores and online at Foot Locker, Foot Locker Canada, Foot Locker Europe, and Champ Sports, with exclusive styles and colours available at select locations.
The retailer has tapped multiple people, including singer and songwriter Sy’rai Smith, skateboarder and community organizer Briana King, content creator Ilianna Ayala Garcia and photographer Christina Paik, to promote the brand. Priced between $35 and $50, the collection will feature items like high-rise joggers, wide-leg sweatpants and quarter zip pullover tops and hoodies.
The launch of another apparel brand, this time focused on womenswear follows the October introduction of clothing line Lckr and the November launch of lifestyle brand All City by Just Don with Don C. Fellow Foot Locker brand Eastbay also introduced a performance private label line in September, aimed at serving “the holistic athletic lifestyle from on-the-field, to the training room, to the street.”
