The Swedish skincare technology firm Foreo expands its presence in the Spanish market with the opening of a new corner in the hands of El Corte Inglés where it has been installed in the group’s department stores on Avenida de la Libertad de Murcia.
With the launch of this space, Foreo reaches 18 points of sale in El Corte Inglés, one of its main partners in its distribution strategy. In its new point of sale, the Scandinavian firm will have its own staff and will display and market its various product lines.
“We are a brand in which the experience and the way of interacting with our devices is key. We want the customer to try our products through a totally sensory experience,” says Guillermo Martín-Ambrosio, Director of Business Development at Foreo.
The company has one of its key markets in Spain and, in recent years, it has boosted its business in the country by opening new points of sale, entering the pharmacy channel or joining Stanpa, the National Association of Perfumery and Cosmetics, which has more than 400 members.
Foreo operates in the country with its own network of stores, but it is also distributed through its e-commerce, marketplaces such as Amazon and retailers such as Sephora , Douglasor WOW, in addition to El Corte Inglés.
