Apparel Group, a global fashion and retail conglomerate, has further amplified its luxury portfolio with the grand launch of Forest Essentials at Dubai Hills Mall.
The launch was commemorated amidst an exquisite décor. Upon arrival, guests were immersed in the world of Luxurious Ayurveda, greeted by vibrant-coloured blooms, striking product displays merged with the brands’ key ingredients including saffron, rose, jasmine and hibiscus to highlight the role nature plays in Forest Essentials’ story.
The grand event was graced by the esteemed presence of Mrs. Sima Ganwani Ved, Apparel Group Founder and Chairwoman, and Mr. Samrath Bedi, Director of Forest Essentials, along with top tier KOLs, media, VIP guests and beauty and lifestyle enthusiasts.
The Forest Essentials store entrance was accentuated with a magnificent floral arch decor. Much to the delight of everyone present, this enchanting display concealed a hidden ambush artist performer who captivated the audience with a breath-taking performance that set a truly magical tone for the event.
Mrs. Sima Ganwani Ved, reflecting on the delightful event, remarked, “Today’s unveiling is more than a grand launch; it’s the introduction of an Ayurvedic luxury odyssey. The Apparel Group is thrilled to be the bridge bringing such holistic beauty experiences to Dubai and the GCC region.”



