Fashion brand Forever 21 expanded its footprint in the region with the launch of its 5,100sq ft store at Circle Mall in Jumeirah Village Circle (JVC), Dubai.
Commenting on the new store launch and expansion strategy for Forever 21, Yasser Sharaf, Vice President (retail, hospitality and financial services) of Sharaf Group said; “This is in line with our vision and endeavour to reach closer to our brand fans in different parts of the UAE and convert new ones. Our goal is to nurture the longstanding relationship with Middle Eastern consumers by investing in expanding our presence across the region and elevating the brand experience as an omni-channel ecosystem that encompasses retail stores, e-commerce and social media.”
“Over years Forever 21 has established a strong foothold in the Middle East & Southeast Asia and we are excited to launch the next phase of its growth in the region. Sharaf Group is an experienced leader in the Middle East & Southeast Asia’s retail market with vast expertise in the retail industry. We look forward to our expansion spree in the region in collaboration with the Sharaf Group,” stated Henry Stupp, President, EMEA at Authentic Brands Group.
