The youth clothing firm Forever 21 has just opened its first store in the capital city of the province of Córdoba within the Patio Olmos shopping centre.
The new premises are located on the ground floor of the mall. There, the brand offers both women’s and men’s clothing. Unlike what happens with the brand’s e-commerce in Argentina, the Cordovan store does not offer children’s clothing or accessories.
The person in charge of bringing Forever 21 to Argentina is JMC Group, a company that already has experience importing international brands to Argentina such as Speedo and New Balance and that on previous occasions had brought containers with past H&M collections.
With an initial investment of five million dollars, the firm’s plans include opening between two and three stores per year. Although for now it offers women’s, men’s and children’s clothing and accessories, it is expected that in the future it will be able to add underwear and leather goods.
