Forever 21 has re-entered the UK market with the launch of a new website, after it collapsed into administration last year. The fashion retailer’s website and bricks-and-mortar store operations were shut down by administrators on 30 September, after the parent company in the US filed for Chapter 11 bankruptcy. There were three UK stores at the time administrators were appointed.
In February this year Authentic Brands Group purchased Forever 21 for just over $81m (£63m) and under its new ownership, the retailer has regrouped with a new online growth strategy for cross-border ecommerce. The brand is working with a cross-border ecommerce solutions provider to accelerate its global online expansion, which began earlier this year.
