Forever New Opens First UK Store

The Australian fashion retailer has opened its first UK store om the Meadowhall Shopping Centre, Sheffield.

Housing a range of women’s fashion, including the brand’s iconic feminine and floaty dresses, customers are able to explore a ‘unique blend of seasonal trends, feminine silhouettes, and of-the-moment detailing.’

The new store comes after the launch of the retailer’s international website in 19 countries in September last year. In the UK, the brand already has partnerships with John Lewis, ASOS and Next, and is also concession partners with Fenwick and House of Fraser. The brand now has a global network of 250 retail stores across 10 countries.

This is the second Australian brand to launch in the UK this year, following Cotton On which debuted in May.

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