With the relaunch, a further 19 countries will have access to the brand including Malaysia, Hong Kong, China as well as some countries in Europe.

The Australian fashion retailer has been working on their web offerings since 2018, intending to replace legacy systems that limited their range and ability to serve customers as they would have intended. The newly launched website will increase the flexibility of their operations in international countries and this website will give the brand the ability to become truly omnichannel.

Forever New Managing Director Carolyn Mackenzie has commented: “We are proud of Forever New’s ever-growing international presence and we are thrilled to be able to expand our offering to new countries via our international website.”

“Our new site is about taking Forever New to customers around the world… The site will give us that ability to become truly omnichannel. That’s the strength of Forever New – with a good platform, you can bring things like True Fit and order-in-store to life and link.”