The parent company of the Morphe, Morphe 2 and Lipstick Queen brands has agreed to be acquired in a deal that will help the company position itself for long-term growth.
FB Debt Financing Guarantor, the parent company of Forma Brands is on course to be acquired by a group of its secured lenders, including Jefferies Finance, under which “substantially all of Forma’s assets would be acquired, including its wholesale operations, online platforms and international Morphe retail stores.
“This agreement is a testament to the strength of our brands most meaningful to our consumers, including Morphe and Morphe 2,” said Forma President Simon Cowell. “We will have additional financial resources available to invest in our multi-category portfolio, product launches and innovative brand and marketing strategy as we advance our vision to inspire creativity, promote inclusivity and connect with consumers around the world through beauty.”
