The luxury fitness company has entered a partnership with Unibail-Rodmaco-Westfield that will see the brand open 11 stores nationwide.
The first of these has already opened, with a flagship location at Westfield Century City in Los Angeles, a second flagship location at Westfield World Trade Center in Lower Manhattan is expected to open next month. Following this, the company will open locations in Bethesda, Chicago, Paramus, San Diego, San Francisco, Santa Clara, Seattle, Sherman Oaks and Topanga.
Developed by Yves Behar, ForMe Life offers two at-home fitness models – the mirror-only Studio and the Studio-Lift which comes complete with resistance-training equipment and a number of other accessories.
“We are delighted to welcome ForMe Life to some of our most affluent centres across the country. Their new-to-market stores are an exciting addition to our lineup of wellness boutiques, fitness offerings, and cutting-edge technologies that aim to revolutionise the modern shopping experience,” commented Colin Shaughnessy, Executive VP U.S. Leasing.