The brand has put down more roots in the very centre of one of London’s most diverse neighbourhoods.
Positioned at the north end of Shepherd’s Bush, the hotel boasts 237 retro-inspired bedrooms along with a Thai-Americana-based restaurant called Chet’s and The Apartment meeting and events space. Meanwhile, there is a standalone retail unit that plays host to eco-brand Plastic Freedom’s first brick-and-mortar store.
Designed by AIME Studios, Ennismore’s in-house design studio, the interior of the hotel references the local area throughout, with the public spaces reflecting retro transport design and the symmetry and colour palettes from the TFL archives in the nearby London Transport Museum Depot.
