The upscale convenience store chain plans to open 50 new stores across the US over the next two years.
Targeting key markets such as New York City, Boston, Miami, Los Angeles, House and Austin, Texas, the new Foxtrot stores will be double the size of current locations, and will feature on-site dining, revamped café menus and merchandising that emphasises product discovery.
The brand is also rolling out updates to its existing physical and digital properties as it continues to eye growth for its next chapter. The new and larger stores will highlight product discover, with an emphasis on local items, with currently make up around 40 per cent of the stores’ assortment. Stores will also feature an in-store wine shop and bar with the hopes of drawing in shoppers throughout the day and into the evening.
“In an increasingly digital world, and especially as we exit the pandemic, we believe retail will continue to thrive if done right — beautiful spaces, tailored to the neighborhood, highlighting local makers and artisans, and providing a friendly, warm gathering space for all,” commented Mike LaVitola, Co-Founder and CEO of Foxtrot, said in a statement.
