A new brand in the US footwear market combines comfort with fashion. Frankie4 is expanding in the US — online and in brick-and-mortar.
Founded in 2010 by podiatrists, the Australian women’s comfort footwear brand has opened its first US store, along with its US headquarters, in the Capitol Hill neighbourhood of Seattle. The store features Frankie4’s full collection of luxe leather footwear, including sneakers, dress flats, sandals, heels and boots. The shoes are designed to help customers address common foot problems.
Customers can book “Bring Your Bubble” events during which they can bring a small group to the store for a private shopping experience while enjoying a glass of champagne. Private, expert fittings are also available.
The Seattle store is the next step in Frankie4’s expansion following the launch of its US website in 2021. The expansion reflects its commitment to growth on a global scale, the company said.
“We are so excited to bring an already-thriving Australian brand to the US market and could think of no better place than Seattle,” stated Cathy Barnett, CEO Global, Frankie4. “The city is known for its product innovators and disruptors, which is exactly what Frankie4 is all about.”
