The L.A. based luxury fashion retailer is bringing its Los Angeles culture to South Korea with a new store opening in Seoul.
The new store has been opened as part of a partnership with Hanwha Group to expand their stores internationally. The new flagship store is located at the Galleria Luxury Hall, one of the world’s most prestigious shopping centres and department stores.
The store is home to an outside deck with seating and a fun Fred Segal mural. Brands include DrX, Camp High, Paisa Boys, HomeGrow, A.W.A.K.E. Mode, Collina Strada Sleeper, Maryam Nassir Zadeh and many more.
Fred Segal is a pioneer of the shop-in-shop concept and has a number of pop-up stores around the world with stores currently operating in Taipei and Bern, Switzerland. The brand has also recently revealed plans to open new Fred Segal flagship stores in Las Vegas, further expanding their offering with two freestanding stores expected to open in Sin City this summer.
