The company will offer interactive shopping and exclusive promotions through a livestream commerce network.

The iconic Los Angles lifestyle retailer will launch Fred Segal Live on talkshoplive, which is described as “the first live video streaming, shareable, embeddable commerce platform that lets you experience brands live.”  

Presented by Mastercard, Fred Segal Live will offer an eight-week, live streaming shopping experience focused on the “Power of Diversity.” The show will debut on Monday 23 November, and appear weekly on Mondays beginning at 4pm PT.

It will showcase collaborations with black-owned, women-owned, minority-owned and small businesses along with exclusive promotions and easy online checkout experience via Click to Pay. Fashion, home, beauty and wellness will be among the featured product categories.

“This year created many challenges and opportunities for retailers across the nation and that has pushed us to explore a new approach to the way we are interacting with our customers,” said Jeff Lotman, CEO and Owner of Fred Segal. “Fred Segal Live presented by Mastercard will provide a one of a kind shopping experience for our customers, giving us an opportunity to directly interact with them wherever they are, in the safety of their home, in real time and in a way we never have digitally.”