Freddy’s Frozen Custard & Steakburgers has opened a new facility to train team members and develop new menu items.
The new Training & Innovation Center is located in the chain’s hometown of Wichita and stands at 23,000sq ft. The centre’s “cutting-edge” equipment and technology and simulated back-of-house restaurant will allow the facility to be home to virtual training sessions, on-site product testing and consumer focus groups. It will also serve as the primary location to record 200 training videos and podcasts each year for more than 17,000 Freddy’s team members nationwide.
The opening of the new facility comes as Freddy’s continues to grow its footprint, with 533 open restaurants in 36 states and an additional 130 restaurants in development. The chain’s goal is to reach 800 restaurants by 2026.
“We’re thrilled to open the doors to our Training & Innovation Center, with a state-of-the-art design built to represent the future of the Freddy’s franchise,” said Freddy’s CEO Chris Dull. “By equipping our franchise owners and managers with the latest tools and training, we are investing in the continued success of our entire franchise system and ensuring we maintain our commitment to quality and excellence in every location.”
