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French Primark rival Naumy expands in Belgium

French fast-fashion retailer Naumy has marked its debut in the heart of Liège by opening its first store, with plans to expand its presence in Belgium, starting with another location in Namur.

The new store, situated in Liège’s Galeries Saint-Lambert shopping center, spans 1700 sqm and offers an extensive range of clothing for women, men, and children, along with a selection of makeup products. Naumy positions itself as a budget-friendly option, with prices ranging from 10 euros for items like jeans or dresses to 150 euros for more exclusive pieces.

With over forty physical outlets and an active webshop in France, Naumy aims to position itself as a local competitor to the Irish chain Primark, offering affordable fashion, 60% of which is produced in Europe, while the remainder is sourced from China. The retailer introduces new collections weekly, operating on a no-stock model. With a goal of achieving rapid growth, Naumy aims to reach 100 shops by the end of the year. Following the successful opening of its first shop in Brussels’ Nieuwstraat last autumn, Namur is identified as the next target for expansion in Belgium.