This month, fresh officially launched a pop-up store about the new Tea Elixir Skin Resilience Activating Serum at Terminal 2 of Haikou Meilan International Airport.
Inspired by the volcanic island in Mauritius, the cradle of Mauritius tea plant, the pop-up store brings to the fore the lushness and tranquility of the southern coast of the Indian Ocean. The pop-up store enriched by a dazzling array of interactions for visitors, where they can immerse themselves in the resilient, rejuvenating power of fresh Tea Elixir Skin Resilience Activating Serum.
Mr. Ji-Un Han, General Manager of fresh Travel Retail APAC, expressed his appreciation and expectation: “This pop-up event allows us to share fresh’s brand and product story in an engagingly novel way, where visitors can experience the gift endowed by Mother Nature – the magic of the essential ingredient Mauritius tea – via on-site scenes, interactive experiences and product trial. Dedicated to research, we hope to transform tea, a time-honoured, wholesome ingredient of natural origin, into a powerful skincare elixir that will spearhead a miraculous journey of all-around beauty. Looking ahead, fresh will continue to dig deeper into the potential of nature to create safe, effective yet sensorial skincare products. By providing immersive and unique experiences with more pop-up stores, we will beckon more tourists to join our resilience journey.”
