Frette Opens New Italy Showroom

The Italian luxury home collection specialist has chosen the iconic Four Seasons Hotel Firenze in Florence to house their latest showroom.

Known for its luxury linens, Frette is an Italian textile company established in 1860. Frette utilises only the finest fibres and collaborates with the most skilled Italian artisans to craft products that embody luxury, comfort and creativity. Throughout the brands 160 year history, Frette has been featured everywhere from the altar of St. Peter’s Basilica to the dining cart of the Orient Express.

Today, the brand can be found in a number of celebrated retailers and more than 1000 luxury hotels around the world. The new showroom boasts the brands all categories for dining, bedroom and bathroom along with a number of accessories including pillows and room scents.

The new showroom adds to the brands impressive portfolio of existing showrooms which are both standalone and within the most important luxury home collections distributors.

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