The three-decade-long legacy of UAE-based home brand PAN Emirates continues as it unveils its new identity PAN Home with a modern twist.
The new chapter opens a door to engage with a wider and new customer base, whilst meeting the market’s evolved interior design tastes.
The brand has undergone a complete makeover with a modern approach and a considerable shift in its perspective. Along with a fresh and simple take on the logo, the new furniture collection – elegant proportions, organic shapes, natural materials, handcrafted pieces – takes centre stage with its elevated yet minimalistic and functional design aesthetic, while improved online and offline shopping experiences complete the new identity. Durable and long-lasting products coupled with a commitment to affordability continue to remain active brand pillars.
“Having had the opportunity to run a business alongside the UAE’s and wider GCC growth and evolution has been a privilege. We’re immensely proud of the milestones achieved over 30 years in business and being a staple in the region’s home furnishings business,” said Abdul Rahman Al Shamsi, Founder, PAN Home. “Shifting our perspective paves the way to revitalise our offerings in parallel with our existing customers’ preferences but also presents an opportunity to engage with additional customers and the next generation of buyers. We welcome this progressive direction as we head into a new era.”