The brand has entered the South Korean market via a residence within Hyundai Department Store’s Apgujeong Main Branch in Seoul.
The 895sq ft shop features Gabriela Hearst’s women’s collection, including ready-to-wear, knitwear and footwear as well as her handbag collection. Hyundai Main will be the exclusive retailer for all Gabriela Hearst handbags in the region.
There are currently freestanding Gabriela Hearst stores in New York and London, as well as a store in Harrods in London. Plans are in place to open another store in Korea at Hyundai Pangyo in March and a store in Los Angeles next autumn.
Speaking of the opening day, Hearst herself said: “The day we opened in Korea was the most record sales we have ever had, times seven, compared to other store’s opening days. This is without any marketing campaign.” Hearst attributed this to the “aesthetic and a craftsmanship that’s highly appreciated.”
