Chocolate brand Galler is once again being led by former CEO Salvatore Iannello who is launching a new brand strategy that is focused on sustainability.
Iannello has invested seven million euros in the chocolate brand, along with several other entrepreneurs from Liège, in exchange for a quarter of the company. The former CEO sees potential in organic and fair trade chocolate and wants to make his brand more sustainable. With this new strategy comes a new logo and new packaging.
Jean Galler sold his company to the royal family of Qatar in 2018, but the deal was not a big success as turnover dropped and the company suffered heavy losses. According to local media, the majority shareholders have called in Iannello again because he knows the company and in the past he led the chocolate brand successfully while he was CEO between 2001 and 2013, as he masterminded the successful international expansion of the company.
